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Independent product · Web

Rooy.dad

Help Toronto’s Persian community find what is happening next.

Open the website ↗
Rooy.dad icon
My roleProduct and UX design

Directory structure, bilingual flow, and submission model

PlatformResponsive web

English and Persian event guide

MilestoneAugust 5, 2026

Current shared product record began

Core valueCommunity discovery

With human-reviewed listings

Make local Persian events easy to find and safe to publish.

What the design needed to achieve

  • ✓

    Offer the same event guide in English and Persian.

  • ✓

    Make search, calendar, and past events easy to reach.

  • ✓

    Review community submissions before publication.

Problem

Events live in fragments.

Community listings often spread across social posts, messages, and separate calendars.

Risk

Open listings lose trust.

Unreviewed submissions can publish incomplete, duplicate, or unsuitable event details.

Direction

Curate a direct guide.

Lead with event discovery and keep human review in the submission path.

Support discovery even when the event list changes.

01

Lead with search

Direct discovery

The page asks what is on and places event search before deeper browsing.

Intended impact

Help visitors act on a date, name, or interest without scanning every listing.

02

Keep both languages complete

Shared access

English and Persian routes share events, calendar access, empty states, and submission actions.

Intended impact

Serve a bilingual community without making one language secondary.

03

Design the gap between event batches

Useful empty state

When no upcoming batch is live, the page explains the state and offers past events instead of a blank list.

Intended impact

Keep the guide useful between publishing cycles.

04

Review every submission

Curated quality

Hosts can submit an event for free. A person reviews it before it goes live.

Intended impact

Grow the guide while protecting listing quality.

The live page handles discovery, gaps, and contribution.

Search

What’s on

The page opens with event search and a route to the calendar view.

Empty state

Between batches

The current page explains that more events will arrive and links to the past archive.

Contribution

Submit for review

Hosts can propose an event and see the human-review rule before submission.

A bilingual community guide now has a clear publishing loop.

Live evidence

Public event product

Rooy.dad serves event discovery, calendar access, archives, and submissions in two languages.

Verified boundary

Human review

The live product states that a person reviews submitted events before publication.

Measure next

Discovery signals

Track searches, event opens, archive use, submissions, and review time. Public results are not available.

Live productOpen Rooy.dad ↗
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