Recipes answer too late.
A long story cannot help when the first question is time, effort, ingredient, or method.
Independent product · Web
Chaashni
Start with the cooking decision, then help people reach a recipe they can use.
Open the website ↗
My roleProduct and UX design
Discovery flow, recipe structure, filters, and states
PlatformResponsive web
Persian recipe finder
MilestoneMay 16, 2026
Current service bootstrap completed
Core valuePractical choice
Before long recipe reading
Project value
Help people answer “What can I cook?” before they read the recipe.
What the design needed to achieve
- ✓
Show time, effort, cost, method, and servings early.
- ✓
Let practical filters narrow the recipe list.
- ✓
Help users recover when a search returns nothing.
More filters can add work.
A large filter system becomes another task when it does not match cooking decisions.
Decide before reading.
Put practical facts first and keep recovery close to every empty result.
Design decisions
Organize the product around the moment before cooking.
01Put recipe facts first
Fast scanning
Recipe pages show time, effort, cost, method, and servings before ingredients and steps.
Intended impact
Help users reject or choose a recipe before deep reading.
02Use filters as cooking questions
Practical choice
Course, intent, ingredients, timing, effort, method, and region help users express the meal they can make.
Intended impact
Turn browsing into a smaller, more useful set of choices.
03Recover from no results
Useful empty state
The recipe list suggests the smallest useful change, such as removing one filter or the search term.
Intended impact
Keep the cooking task moving instead of ending at a blank page.
04Design mobile-first for cooking
Kitchen use
The interface uses strong scanning, large tap targets, and reduced-motion support for phones and tablets.
Intended impact
Keep the recipe usable while hands and attention are busy.
Product proof
Clear food images support a structured cooking flow.
A clear finished dish helps the user confirm the recipe direction.
Consistent bowl images make different dishes easier to compare.
Step images support the written cooking sequence.
Result
A live Persian recipe finder supports the full choice-to-cooking path.
Public recipe product
Chaashni offers home discovery, recipe filters, suggestions, recipe details, and request recovery.
Practical metadata
The product keeps cooking facts and useful recovery inside the main browsing flow.
Cooking signals
Track recipe opens, filter use, empty-state recovery, saved URLs, and related-recipe visits. Public results are not available.
Live productOpen Chaashni ↗