--- title: "Postcards in Sound Product Design Case Study | Parmis Meshgi" description: "A listening atlas for place-based music, with regional filters, search, track notes, and curated playlists." canonical_url: "https://meshgi.com/postcards/" html_url: "https://meshgi.com/postcards/" author: "Parmis Meshgi" location: "Toronto, Canada" language: "en-CA" last_updated: "2026-10-09" --- > A listening atlas for place-based music, with regional filters, search, track notes, and curated playlists. Canonical page: [https://meshgi.com/postcards/](https://meshgi.com/postcards/) [← Side projects](https://meshgi.com/playground/) Independent product · Music and culture # Postcards in Sound Help listeners move from a place they are curious about to music with context. [Explore the listening atlas ↗](https://postcards.meshgi.com/) ![Spain illustrated as a vinyl sun above a cobalt sea and ochre landscape](https://postcards.meshgi.com/assets/spain.webp) My role Product direction and UX/UI Discovery, playlist structure, search, filters, and listening notes Platform Responsive website A place-based music atlas Collection 9 destination playlists From Spain and València to Newfoundland and Labrador Core value Context before playback Each playlist gives listeners a way into the music Project value ## Move from curiosity about a place to music with context. ### What the experience needed to support - ✓ Make the destinations easy to browse and compare. - ✓ Help listeners find a place, artist, or song. - ✓ Keep listening cues and cultural context close to each playlist. Problem ### A playlist link carries little context. It may not explain why these songs belong together or how they connect to a place. Risk ### One list can flatten many voices. A single genre label can hide regional scenes, languages, and different musical histories. Direction ### Start with place, then add context. Show a playlist's scope, notes, and listening cues before the listener opens Spotify. Design decisions ## Let each listener choose how far to explore. 01 ### Make place the first choice Destination-led discovery Each card pairs a place with a short description, music tags, and a song count. Region filters group Spain and the islands, Europe, and Atlantic Canada. Intended impact Help people choose a musical portrait before they commit to a long playlist. 02 ### Search across the collection Flexible entry The search covers destinations, artists, and songs. Listeners can also combine it with a regional filter. Intended impact Support both open browsing and a search that begins with a known name or track. 03 ### Put context beside playback One clear next step A playlist overview leads to an ordered track list, then one Listen on Spotify action. Track notes remain in the same detail view. Intended impact Keep the move from reading to listening easy to follow. 04 ### Give each song a listening cue Guided attention Each track pairs a short explanation with a Listen for cue. Context links support further reading where available. Intended impact Give listeners a detail to notice without asking them to read a long essay first. 05 ### State the limits of each portrait Cultural care The site says its playlists offer an introduction, not a complete account of every community or musical form. It also explains how a song connects to a place. Intended impact Make the editorial choices legible and leave room for what the collection does not cover. Product proof ## One page connects discovery, context, and playback. 01 · Discover ### Choose or search Browse nine destination cards. Filter by region or search destinations, artists, and songs. 02 · Understand ### Read the listening notes Open a playlist for its story, song order, listening cues, and context links. 03 · Listen ### Continue on Spotify Open the curated playlist when ready. Availability can vary by account and country. [See the destination collection ↗](https://postcards.meshgi.com/#collection) Result ## A live listening atlas makes the editorial path visible. Live product ### 9 place-based playlists Listeners can browse, filter, search, read track notes, and open Spotify playlists. Known boundary ### Playback depends on Spotify Availability can vary by account and country. The portfolio has no public usage data. Measure next ### Discovery to listening Measure whether listeners find a playlist, read a note, and start playback. Public results are not available. [ ![Postcards in Sound Spain artwork](https://postcards.meshgi.com/assets/spain.webp) Live product Open Postcards in Sound ↗](https://postcards.meshgi.com/) [Return to the index All side projects →](https://meshgi.com/playground/)